IBM QUICKSIGHT

Teaming up with Mute Animation Studio, we partnered with Bloomberg and developed this Quicksight for IBM, exploring how banks are using AI to reshape customer service.

While AI is becoming more embedded in banking experiences, many customers still prefer human interaction, often due to fragmented journeys and frustrating experiences with disconnected systems.

The core message is that AI in banking shouldn’t poorly replace human interaction — it should work seamlessly behind the scenes to support it, creating customer experiences that feel smoother, faster, and more personal.

We delivered a 60” master edit, alongside 30” and 15” cutdowns.

Final delivery was completed in collaboration with Zing Studio, who handled the final mix and stems for Bloomberg across multiple formats and platforms. Voiceover was provided by George Washington III (voiceover artist, not the former U.S. president).